Boconi Blog

Marketing with Good Grit Magazine June 29 2016, 1 Comment

The Kylie Collection, crafted of Italian calfskin and lined with eco-friendly veg tanned saddle leather, is our focus for pursing the vast women’s market. Currently the collection contains four wallet styles, each available in three colors. A new color, Acai Blue, and two bag styles are launching early July.

These bags are a must-have for traveling abroad where these thieves are especially prevalent. The Mini Bag has adjustable straps and looks great either as a shoulder bag or cross body. The Mini Clutch comes with two different detachable straps and can be carried three ways! It can be carried as a simple hand clutch with no straps, as a wristlet, and as a cross body bag.

As with all BOCONI products the Kylie Collection is RFID protected. All credit cards, IDs and passports contain radio frequency chips that leaves personal information susceptible to high tech thieves. BOCONI products contain a thin alloy blocker between the leather and linings to block these frequencies.

To promote the Kylie Collection, BOCONI has partnered with Good Grit Magazine. Our ad can be found on page 84 of their July-August issue. More BOCONI products are also featured in their Jetset Style Editorial.